在我们灵活的, 完全全球网赌十大网站, you will choose one of two specializations — integrated marketing communication or content marketing — that best aligns with your career interests. Qualified applicants will receive a $1,000 Inspire & 领导研究生奖学金!
掌握策略性讲故事的艺术
Learn to use critical thinking and create laser-focused stories consumers value in the ever-changing communications landscape while you experience academic excellence at an extraordinary value.
Through the online Master of 艺术 in marketing communication program, you will gain the necessary tools for creating a campaign vision, 制定策略, developing high-touch content for target audiences, 分析数据和衡量成功.
Our alumni are among the most forward-thinking professionals in their fields, working at Fortune 500 companies and using their cutting-edge knowledge and creativity to create change. SBU also is one of just three schools offering ACEJMC-accredited online graduate programs.
Our innovative program design will allow you to master the following concepts crucial for today’s innovative communications professionals:
- 概念思维 – Tap into creative thinking to develop original ideas for traditional and digital media content and empathetic consumer experiences.
- 战略思考 -识别沟通问题, create strategic campaign plans and use data analytics to measure content marketing campaign goals.
- 视觉 & 书面交流 -创造吸引力, integrated content and visuals across all major media platforms that demonstrate an understanding of diverse audiences and messages.
- 职业准备 – Develop a deeper understanding of global business topics through the lens of ethical decision making, gaining experience creating and presenting a formal communication plan.
- 强调诚信 – Connect with diverse audiences while embodying empathy, ethical principles and freedom of expression.
从两个专业中选择
The online master's in marketing communication from SBU was developed for students who come from an array of undergraduate backgrounds. Our curriculum is carefully designed to reflect the real world where information, 数据和通信相互作用, helping you cultivate interdisciplinary knowledge.
Tailor your marketing communication master's degree with a specialization in the in-demand areas of integrated marketing communication or content marketing.
The Jandoli School is accredited by ACEJMC
St. Bonaventure’s School of Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).
When you graduate from an ACEJMC-accredited program you can be assured that your program adheres to the highest standards, 包括在课程等领域, 多样性和包容性, full-time and part-time faculty and learning outcomes.
作为一所认证学校，我们是:
- one of only 19 private university communication schools to be so accredited
- one of just three offering accredited online graduate programs.